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How to Create a Successful Strategy to Transition Your Customers to EV

The global shift in the automotive industry towards electric vehicles (EVs) is in full swing, driven by technological advancements, environmental concerns and government incentives. This transition presents a decisive moment for automakers, who must adapt their manufacturing processes, supply chains, and marketing strategies. However, one of the most significant challenges lies in convincing their existing, often loyal, customer base to embrace this new EV technology. Maintaining and upselling existing customers is a crucial pathway for automakers to accelerate EV adoption. 

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